FatWire Software provides Web Content Management and Delivery solutions for deploying persuasive Web sites and applications. What does FatWire mean when it says persuasive? Influencing the behavior of your organization’s key stakeholders – customers, partners, and employees – persuading them to take actions that support their goals and meet your business objectives. It must work. [...]
An integrated Strategy for Online Marketing: Email & Search
Chris Baggot knows, that for most people, money is hard to come by. So when a company wants us to spend it on its products, there are certain things we want from them in return. First, we want good–personalized–customer service. Whether it’s now (when we buy), [...]
Chicago, the city of the big shoulders, is also the city of the great architecture. It has long been associated with some of architecture’s most important names: Sullivan, Wright, Holabird and Root, and even Pablo Picasso, who gifted a famous and mysterious sculpture to the city, though no one knows why since [...]
You heard it hear before: Content is King. Everyone knows it, but Hot Banana believes it. Hot Banana wants you to get your Web content management system up and running. So much so, they offer services such as Web site implementation, design, SaaS hosting, and optimization to help you get started with as [...]
What began as an Indian trading post in the mid-19th Century has become one of the world’s premier shopping destinations. Chicago’s Magnificent Mile is resplendent with great shopping, first class dining, and top-notch hotels.
Twenty-two million people visit the Magnificent Mile yearly. The Magnificent Mile district features mature trees, flower-filled medians, over 40 parkway gardens, and [...]
The Blogzilla Report: Fact, Fiction, Fear: the monster of the Internet explored
What’s in a name? Everything. A rose does not smell as sweet if it’s called a dirty sock. It just doesn’t. And according to David Esrati, the word blog is a misnomer. It’s the great misunderstood monster in the room, and he’s here to [...]
Web Content 2007 sponsor, Sitecore Inc., offers a CMS pricing structure based on customer needs. Hmmm. Why didn’t someone think of this before? Instead of pigeon-holing customers into buying something that’s too small or too big for their needs, Sitecore offers corporate, professional, and small business editions of its content management systems. And here’s another [...]
If you haven’t planned your travel to Chicago for Web Content 2007, it’s time to get on it. One way to make it easier to search for your flights, hotels and car rentals might be through Kayak.com. This site searches all the major travel sites for the best deals. So instead of looking at Hotels.com, [...]
Content really is king at the Web Content 2007 Conference. Just take a look at the courtly procession of keynote speakers.
On Day One, you’ll have the opportunity to hear the crown-head of content, Ann Rockley of The Rockley Group, give her best advice on Using Web Content To Build the Customer Relationship. It’s [...]
Plan to stay in Chicago for a few days after Web Content 2007 or arrive early and spend the weekend trying to see the more than 2000 special events planned while you are in town. Chicago is famous for blues and jazz, baseball and hotdogs, deep-dish pizza, modern architecture, and fireworks. It’s downright American. [...]
