The Blogzilla Report: Fact, Fiction, Fear: the monster of the Internet explored 

What’s in a name?  Everything. A rose does not smell as sweet if it’s called a dirty sock. It just doesn’t. And according to David Esrati, the word blog is a misnomer.  It’s the great misunderstood monster in the room, and he’s here to alleviate your fears of it.

Look, David was a member of a US Army Special Forces team. If he can be dropped in the middle of a desert with nothing but a sharp stick and a 110-pound backpack full of rocks and survive, rest assured he’s not afraid to say what he thinks. And he thinks using blog tools to manage your web content is the only way to build an effective community of users (sometimes also known as people who buy things).

David also owns his own ad agency, The Next Wave, and like he says, his Special Ops training has given him the problem solving skills to solve any problem you may have with advertising. So it makes sense that he started his own company from scratch. Along with offering ad services, his company teaches hands-on  seminars called Websitetology, which teaches you how to build an effective web site—it’s not blogging, but websitetology does use a blogging tool.

Confused?  That’s okay.  His plan is to make Google your new best friend. The key is getting content to the web fast, and if you are still using a tired old static web site, you are falling behind. David can help you get caught up, and he never gets lost. So he can lead you through the murkiness to the clear way to build a community of loyal customers who want what you have, and will keep coming back for more.

So stop wasting money buying keywords (that’s so Web 1.0), and start producing valuable content for your customers using David’s advice.
 
You can hear him speak on Day One at Web Content 2007; Tools and Technologies track. Who couldn’t use a best friend like Google?