FatWire Software provides Web Content Management and Delivery solutions for deploying persuasive Web sites and applications. What does FatWire mean when it says persuasive? Influencing the behavior of your organization’s key stakeholders – customers, partners, and employees – persuading them to take actions that support their goals and meet your business objectives. It must work. The list of clients is impressive, including Sony, J.P. Morgan Chase, and the European Space Agency. This list of accolades range from KMWorld’s List of 100 Companies that Matter to Content Management, to a positive rating from Gartner’s MarketScope.
Financial services, manufacturing, retail, media/entertainment, telecommunications, travel, healthcare, and government all use FatWire’s products, which are tailored to meet the needs of all sizes of businesses from the Bank of China to the L.A. County Museum of Art.
Perhaps KMWorld said it best when they developed the Top 100 list. “Vendors are embracing knowledge management—as we at KMWorld always have—as an attitude, not an application.”
The company was founded in 1996, so it has built a solid reputation on that attitude. Though it’s headquartered in NYC, there are offices all over: North America, the Pacific Rim, and Europe. FatWire’s Content Server platform gives its users complete control over the creation and presentation of content, and provides an architecture for content delivery and multi-site use. Unlike other Content Management products that focus only on getting content under control, FatWire’s solutions help organizations to put content to work by delivering highly-targeted experiences to customers, partners, and employees.
FatWire’s newest (Web 2.0) social computing modules include:
Blogging tools that make it easy to create new blogs in seconds by copying existing ones.
Easy to use forms that allow users to create forms pages or simply add fields to existing pages and capture and publish user generated information.
Tagging to allow site visitors to assign tags to items to make it easier for other visitors and themselves to find information.
E-mail and landing pages that enable users to design and send personalized e-mail marketing campaigns to drive new traffic to their sites and to provide information and marketing offers to customers.
And FatWire backs it all up with a comprehensive education and training program to bring all users up to speed quickly. I guess you could say they do it all. Including taking time to speak at Web Content 2007. Register for Kamal Kapur’s presentation, Relevancy: The Essential Ingredient to Exceptional Online Experience, on Day Two, part of the Tools and Technology tract. Kamal’s ten-plus years of hands-on engineering experience and his unique understanding of the typical web content management business user, helps him deliver the persuasive and scalable tools that are needed in today’s marketplace.
