Understanding The Impact Of Change: How To Become A Master Of Your Craft, Again (And Again)
Emma Hamer is a Certified Cordon Bleu Chef, and has a fabulous recipe for Poulet Farcie au Pomme. But that’s nothing compared to what she has cooked up for Web Content 2007. She also has 25 years of experience as a business manager, operational director, and career strategist. Though Emma never cooks out of the box , she certainly thinks that way. Emma knows that implementing a content management system in your organization involves more than just choosing the right software.
It almost always involves cultural change in the organization as well; change that includes defining new roles, using new tools, and forming new teams that need to work together effectively. Emma has spoken and written extensively on the topic, and at Web Content 2007, you can hear her best advice.
It’s important not to underestimate how moving to a Web content management system can affect the entire organization. Being realistic about the changes can help you plan for them and avoid dangerous (and costly) pitfalls. Emma believes the three most important words in CMS implementation are: Preparation. Preparation. Preparation. That’s why she works closely with Strategy A Consulting Group to provide organizations with the complete package when it comes to starting up your CMS; one that includes preparing the organization for all the changes involved.
Implementing a Web content management system can also create a shift in ownership of the content and perhaps a redefining of roles and responsibilities across business areas, including Finance, Marketing, and Information Technology, all of which are led by Senior Management. Emma’s recipe includes bringing together of all these areas—and bringing them together early—to address change-related issues. Her presentation at Web Content 2007 is bien cuit and of interest to everyone in your organization, especially management and marketing. Register for Understanding The Impact Of Change: How To Become A Master Of Your Craft, Again (And Again), on Day Two, part of the Content Development and Management track.
